| Bachelor of Marketing (Hons) |
Bachelor of Marketing (Hons) prepares students for entry level and management positions in marketing sectors. The curriculum focuses on understanding consumer behavior, distributing products, collecting and analyzing information about consumers for managerial decision-making, advertising and promotion and managing retail and wholesale operations, from conceptualization to execution, merchandising, branding and buying. The classes a student takes as a marketing major are part of an interdisciplinary program of business and social sciences. This means having a solid background in business courses like finance, international business, economics and accounting alongside mathematics courses like statistics and general psychology and sociology courses for measuring and determining human behavior. Area Focus This career- oriented, 3 years programs introduce and provides student a solid grounding in four areas of study; • Strategic Management • Brand Management • Global Management • Marketing Communication Complementation of this program will develop skills in • Negotiation • Managing research projects • Research design • Presentations • Problem Solving • Organizing group- work Program Details • 3 years program, which runs in 9 consecutive semesters (3 semesters per year) to accumulate • Total Credit Hours : 120 credit hours. Career Prospect Graduates are prepared for a wide range of executive or supervisory positions in business, government and private agencies. Students who complete this program have the upper hand to work as: • Product Development • Brand Management • Customer Service Management • Advertising • Account Management • Direct Marketing • Retail Store Management • Sales • Marketing Research • Media Buying • Sales Promotion • Public Relations • Banking Graduates are academically qualified to enter in various types of organizations such as government, corporate sectors, multinational corporations, universities, manufacturing, legal firms and industries. FACULTY OF BUSINESS UNIVERSITI INDUSTRI SELANGOR BESTARI JAYA CAMPUS JALAN TIMUR TAMBAHAN 45600 BESTARI JAYA, SELANGOR TEL : 603 - 32805124 FAX : 603 - 32806018 |
